This research is carried out by a whole team that brings together various specialisations: conversion optimisation, brand optimisation, online persuasion (behaviour on the web from a psychological approach, just read how profound and interesting that is!), usability and user testing. This integrated collaboration ensures a strong and multifaceted research process. The results are well-founded design choices in which as much as possible is based on rock-hard data.
This article is written by Tilt Amsterdam, Creative Studio in Amsterdam.
In this article we limit ourselves to web design, but the design principles largely correspond to the principles of any other design process. The most important ones:
Functionality first, because no one benefits from a design that doesn’t work (properly) or that is misunderstood by the user.
This article is written by tiltamsterdam.com. Creative Studio in Amsterdam.
Ethical design: I’ve never heard a user honestly say that he would benefit from a pre-selected checkbox placed out of sight when ordering online. This means that he – without knowing it – orders extra mumbo jumbo that he doesn’t want to pay for. As a designer, your job is to produce designs that do not run counter to the user’s morale.
In interaction design, the term ‘interaction’ actually says it all; it’s about the interaction between people and systems. The key question here is how communication takes place. When it comes to designing for the web, the interaction designer focuses on it:
Textual content: headers, paragraph texts and texts in call to actions such as buttons.
The interfaces with online marketing
The difference between them is in the focus. In online marketing the